Press Kit Format - How to Make a Proper Press Kit for Events Essay Example for Free

Press fit Format How to Make a Proper Press Kit for Events EssayThe materials that make up a press kit are usually assembled in a standard two-pocket folder. Choose folders that have slots for your business cards, and in a color that complements your companys printed literature. Press kit materials typically used include the following information pieces Insert, on the right side of the folder, from front to back tenor of work Card Place a copy of the contact persons business card in the slot intimate the folder, usually on the right inside flap. Press Release Announce your big news A press release contains information in printed form, is written like a newspaper story and is issued to media representatives and reporters. clause Reprints Samples of past press coverage your company or the person in the news release has have advise help sell the newsworthiness of your story. Copies of Speeches or Presentations given in association with your company or business can also make an impression. Insert, on the left side of the folder, from front to back Photographs typically a 5x7 black and white glossy photo of your product or a person mentioned in your press release Company Profile and Fact Sheets A concise summary of your companys history, initiatives and goals, including a verbal description of your products and function. If you are introducing a new product or service, include a separate fact mainsheet highlighting its features and benefits. Testimonials and Case Studies Positive statements or success stories about your business and its products and services from satisfied customers and clients can illustrate your companys significance. Biographies Profiles of yourself and key employees provide details about the people behind the business. Statistical Data Charts, graphs and line art can help illustrate your story. Some companies include a comparison chart of their products and services compared to their closest competitors. Brochures, Catalogues, Newsletters or other Business Literature Smaller brochures may be placed in front of other materials.